It's hard to imagine a world without plastic, and to look back on the times when plastic was still an innovation that required to be "sold" to the general public.
This short video summarises how plastic, since its invention in the 1950s, less than a hundred years ago, had revolutionised, simplified, but has now invaded, our every day lives and changed how we actually live. Before plastic, disposable or single-use was not in the dictionary nor part of a culture.